“A story is a fact wrapped in an emotion that compels us to take an action that transforms our world. Telling them (customers, colleagues, bosses) stories, and listening to theirs, is the best way to promote your services and ideas… Stories are the irreducible core, the fire inside every business.” – Richard Maxwell In my own organization, this year has been the year of storytelling. Everyone in the organization has been focused on documenting success, gathering data, and...Read More