Humans evolved as a storytelling species – from our earliest days around campfires, to the advent of books, newspapers, radio, television, and in more recent times, the Internet and social media. In an age of information overload the ability to craft a story that resonates has never been more important. Based on the principals of narrative nonfiction, we will discuss how to define the core message of your talk, how narratives should be structured, and how to increase the impact of your story.