College students demonstrating excellence in the field of music and are enrolled in a two- or four-year college, university, or technical program OR are preparing for a music industry career are encouraged to apply for the Lamond GenNext Award. The award includes a complimentary badge to attend the NAMM Show and a $750 stipend to assist in cost offset. The NAMM show is scheduled for January 20-24, 2026, in Anaheim, CA.